Inside LOYAL

Why we’re on a mission to help writers, editors and publishers

We’re often asked why we built LOYAL.

After all, there’s already a tonne of resources that promise to support the writing process, so that writers, editors and publishers can deliver sparkling content in less time.

But the trouble is, none of these solved our problem. We needed a tool that could alleviate the grind of repetitive research that our own writers faced every day. All the while, minimising the fear that a piece could be stronger, more well-informed, or more engaging.

There had to be a faster, more accurate way to scour the internet for highly-relevant, trustworthy sources. Our writers were frustrated. And so were we.

We went in search of a better solution. It didn’t exist.

That’s why we started LOYAL.

With support from the Google News Initiative and Innovate UK, we set out to make life easier for content creators.

We built an easy-to-use journalism tool powered by cutting-edge technology. We wanted it to be affordable so that any newsroom and publisher, large or small, could benefit from it.

Using Machine Learning and Natural Language Processing, LOYAL is customisable for any writer and topic. Its minimal and intuitive design means that even the least tech-savvy writers can use it.

No clutter. No convolution. No confusion.

LOYAL is the journalism tool that we wish we had back when we were writing & editing everything ourselves.

We’re proud to say that LOYAL is the journalism tool that we wish we’d had back when we were writing and editing everything ourselves. And, we’re delighted that renowned writers, editors and brands like those at The Week, Auto Express and Pulse agree.

Whether you’re a staff writer, freelancer or editor, we hope you’ll give LOYAL a try.

We’re so confident you’ll love it, we have a 14-day free trial with no tricky credit card traps.

Try it out and let us know what you think at

The LOYAL team.


Our aim is to build the best and most trustworthy products our customers can rely on every day.

In every aspect of our work we are driven by one core value: Loyalty, and we pride ourselves on our commitment to demonstrating this through constant improvement and innovation.

In addition to this core value, our company is built on five virtues.


We are committed to being positive, helpful and supportive to our employees, users and the journalism community as a whole. As a team, we are continually exploring tech solutions to build the most useful source of information with the aspiration to elevate journalism, transform workflows and celebrate excellent reporting at every level. Protecting the journalism industry’s copyright is also high on our agenda. Securing an NLA Media Access (NLA) licence is one of the many ways we hope to support the work of journalists and advocate the fair use of content.


As individuals and a wider organisation, we are driven by trust, honesty and a desire to do the right thing. By operating from a place of integrity, we aim to be as open and transparent in our actions as possible and place our customers’ needs at the forefront of our decision making. In our search for new solutions, we aim to build products our customers can rely on to deliver trusted news sources, minimise the spread of hateful content and flag up potential disinformation. We understand that this takes work and are committed to finding ways to do things better.


We strive to have the courage to find new ways to solve real problems the publishing industry faces every day. By encouraging inclusivity and collaboration within our team, we are cultivating a mindset that fosters forward-thinking and endeavours to innovate in the face of any challenge. By thinking big we hope to open up new ways to create real value for our customers by saving them time and money through innovative solutions.


We believe in empowering people. Through both the practical implementation of our tools and our desire to push for positive change and development within the journalism industry, we hope to open up opportunities, spark creativity and promote new ways of thinking.


We want the best for society and the environment. This is why we are on a mission to become a Net Zero business by working with partners to calculate and off-set our carbon emissions and protect the planet through carbon capture technology. We are consistently seeking the most sustainable way to operate as a data-driven company.

The Team

Ben Martin

Managing Director, Digital


Dan Reeves

Managing Director, Content


Andrew McAngus

Managing Director


Claude Grunitzky

Co-Founder & Editor-In-Chief


Shane Henchin

Product Manager


Ricardo Ribeiro

Senior Software Engineer


Leonidas Constantinou

ML Engineer


Ben Thomas

Digital Designer


Camilla Allen

Editorial Assistant


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